What are cookies?
A cookie is a small text file that a website stores on your device — in your browser — so the site can remember something about you between pages and visits. Cookies are not programs, they can't run code on your device, and they can't access files on your computer.
We also use similar technologies such as local storage and pixel tags. Local storage works like a cookie but stays on your device longer and isn't sent to our server with every request. Pixel tags are tiny transparent images that let us know a page was viewed or an email was opened. This policy covers all of these together.
Types of cookies we use
We organize the cookies we set into four categories. Each category serves a different purpose, and only the essential cookies are required for the site to function.
| Category | Purpose | Required? |
|---|---|---|
| Essential | Core site functions — page routing, security, cookie consent storage | Yes — cannot be disabled |
| Analytics | Understanding how visitors use our site so we can improve it | No — opt-in |
| Marketing | Measuring ad performance and showing relevant ads on other sites | No — opt-in |
| Functional | Remembering preferences such as saved form progress or language | No — opt-in |
Essential cookies
These cookies are required for the website to work properly. They don't track you across other sites, and they don't collect any personal information beyond what's needed to serve the page.
| Name | Purpose | Duration |
|---|---|---|
| summit_cookie | Stores your cookie consent choice (accepted or declined) | 12 months |
| summit_session | Maintains your form progress during a single visit | Session (until you close the browser) |
| summit_csrf | Security token that prevents cross-site request forgery on form submissions | Session |
| summit_zone | Records your approximate service zone for faster quote routing | 30 days |
Analytics cookies
We use these cookies to understand which pages visitors find useful, how long they stay, and where they come from. All data is aggregated — we do not identify individual visitors.
| Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — distinguishes unique visitors (anonymized IP) | 2 years |
| _ga_XXXXXX | Google Analytics 4 — session state for the GA4 property | 2 years |
| _gid | Google Analytics — distinguishes unique visitors on a 24-hour window | 24 hours |
| _gat | Google Analytics — throttles request rate to the GA server | 1 minute |
| _clck | Microsoft Clarity — records session-level heatmaps of anonymous activity | 12 months |
| _clsk | Microsoft Clarity — session storage for the same tool | 1 day |
Marketing cookies
These cookies help us measure the performance of our paid advertising on Google, Meta, and similar platforms. They allow us to understand whether a specific ad campaign generated a real quote request — and to show you a relevant ad on another site if you've visited ours.
We do not share any information from our CRM (name, phone, email, move details) with advertising platforms. Marketing cookies only track anonymous website behavior.
| Name | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads — measures conversion from ad click to form submission | 90 days |
| _gcl_aw | Google Ads — stores the Google Click ID (GCLID) for attribution | 90 days |
| _fbp | Meta (Facebook) — pixel for measuring Facebook and Instagram ad performance | 90 days |
| _uetsid | Microsoft Ads (Bing) — session tracking for Bing ad attribution | 24 hours |
Third-party cookies
Some cookies are set by third-party services we use, not by us directly. These include:
- Google LLC — Analytics and Ads (United States) — Google Privacy Policy
- Meta Platforms Inc. — Pixel for Facebook and Instagram advertising — Meta Privacy Policy
- Microsoft Corporation — Clarity heatmaps and Bing Ads — Microsoft Privacy Statement
- CARTO and OpenStreetMap — map tiles used on our service area pages
Each of these providers maintains its own privacy policy and provides its own opt-out tools. We list them here so you know exactly who is involved.
How to manage cookies
You have several ways to control or disable cookies on our site.
Our cookie banner
When you first visit our website, a cookie banner appears at the bottom of the screen. You can choose Accept to enable all cookies, or Decline to disable analytics and marketing cookies while keeping the site functional.
To change your mind later, clear your browser cookies for this site and refresh the page — the banner will appear again.
Your browser settings
Every modern browser lets you view, delete, and block cookies. Here are the direct links to instructions for the most common browsers:
Advertising opt-outs
You can opt out of interest-based advertising from most major platforms through the following industry tools:
Do Not Track signals
Some browsers can send a "Do Not Track" (DNT) signal. There is no industry standard for how websites should respond to DNT, and we do not currently respond to it. However, our cookie banner gives you the same control: decline optional cookies and we won't run analytics or marketing tracking on your session.
Your privacy rights
For a complete description of your rights under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Colorado Privacy Act (CPA), see our Privacy Policy.
To opt out of the "sale" or "sharing" of your personal information — which for us amounts to disabling marketing cookies — you can:
- Click Decline on the cookie banner
- Submit a request on our Do Not Sell or Share My Personal Information page
- Email [email protected]
We respond to all opt-out requests within 15 business days.
Policy changes
We may update this Cookie Policy from time to time as we add or remove services, or as the law requires. When we make material changes, we'll update the "Last updated" date at the top of this page and post a notice on our homepage for 30 days.
Continuing to use our website after an update constitutes acceptance of the revised policy. If you disagree with any change, stop using the site or disable optional cookies in your browser.
Contact
Questions about how we use cookies, or about privacy in general? Reach out any time.
Questions? We'll answer them.
Our privacy lead personally reviews every cookie and privacy question. Most responses go out within 3 business days.